our case studies
It’s hard to blow your own trumpet but we figure it’s important that you know what we do. So take a look...
Hawthorn Store Opening
The Cookie Box
2020
The Cookie Box opened their second store of 2020 on Glenferrie Road, Hawthorn
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Public Relations Roll Out
Summer Land Camels
2020
PR Roll Out for SLC, focusing on its skincare range and CEO Jeff Flood
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Melbourne Grand Opening
The Cookie Box
2020
The Cookie Box opened their brand new Chapel Street store in Feb 2020
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2019 UK Roadshow
Australia's First Families of Wine
2019
AFFW visited the UK for the first time in 10 years, presenting its famous UNLOCKED…
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2019 Maurice O’Shea Award Dinner
McWilliam's
2019
Every three years, the McWilliam’s Wine Group hosts the Maurice O’Shea Award; wine industry’s leading…
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2019 China Roadshow
Australia's First Families of Wine
2019
AFFW returned to China for the third time in 2019 as part of Wine Australia's…
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Team 22 Initiative
Robert Rose Foundation
2019
Team 22 is a fundraising initiative by the Robert Rose Foundation, raising vital funds and…
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Channel 31’s Halliday Cellar Door Series
Australia's First Families of Wine
2019
Australia's First Families of Wine featured in Season Two of Channel 31's Halliday Cellar Door…
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Town Hall Light Projection
Bridge Road Main Street
2017
FireWorks PR to handle the event management and publicity for a ‘Tigers’ (Richmond Football Club)…
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Arboria
Federation Square
2018
Arboria was a giant, blow-up labyrinth of winding tunnels and soaring domes, installed at Fed…
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Regional World’s Longest Lunch Nagambie Lakes
Tahbilk
2016
To bolster PR efforts we recommended to our long term client Tahbilk that they consider…
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Price Drop Campaign
Melbourne Airport Parking
2018
The consumer perception is that the car parking at the Airport, although convenient, is expensive.…
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Bridge Road Gathering After Dark
Bridge Road Main Street
2017 & 2018
To highlight the rich and diverse offerings along Bridge Road as the street transforms from…
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Brand Sponsorship
Australia's First Families of Wine
2016
Australia’s First Families of Wine are a longstanding client of FireWorks PR. They are a…
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Slide the Square
Federation Square
2016 & 2017
Fed Square requested that FireWorks PR increase awareness of the slide, aiming at mainstream media…
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Food Porn Book Launch
Food Porn Cookbook by Beau Cook
2017
Beau Cook is best known for his appearance on MasterChef, Season 4, 2012, when he…
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150th 1860 Vines Anniversary
Tahbilk
2016
To ensure the key messages and celebration of the 150th release of Tahbilk’s iconic 1860…
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The Gold Book Launch
The Gold Book by Rob Geddes MW
2017
Rob Geddes MW is a professional wine reviewer, author, judge and consultant with more than…
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River Rink
Federation Square
2016 & 2017
As part of Fed Square’s 2017 winter wonderland program, a temporary outdoor ice skating rink…
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The 150th Anniversary of Best’s Wines
Best's Wines
2016
As part of their 150th celebrations and book launch, Best’s Great Western engaged FireWorks PR…
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