Arboria was a giant, blow-up labyrinth of winding tunnels and soaring domes, installed at Fed Square in January 2018 as part of their summer program of activities.
Inspired by the shapes, form and colours of the forest, Arboria was an interactive art experience that appealed to both the aural and visual senses. Arboria featured a series of luminous, tree-like structures and visitors were wrapped in a soundscape of the Ecuadorian Cloud Forest. It was an immersive experience.
Arboria was designed by Alan Parkinson of internationally acclaimed Architects of Air and was one of many ‘luminaria’ they have created.
For FireWorks PR, ticket sales was the main objective, so a PR and Communications Plan was devised including a call to action to drive ticket sales (where possible). Expected results included TV spots on all major channels, photos in major print metro media and articles/event listings in all major online cultural/event publications.
Our Success:FireWorks PR created a comprehensive PR & Communications Plan including a series of ongoing activations that allowed for continued media exposure over the three week period of the installation. The activations were supported by dedicated media pitching securing some excellent publicity for Arboria.
Ch 9 Today Show - live weather crosses (x5) with Natalia Cooper
ABC News Breakfast - live weather crosses (x4) with Kirsten Diprose
Ch 9 Afternoon News 4pm - live weather crosses (x 3) with Livinia Nixon
Ch 9 Evening News 6pm - live weather crosses (x 3) with Livinia Nixon
Ch 9 Afternoon News (Ballarat) - live weather crosses (x 2) with Livinia Nixon
Ch 9 Afternoon News (Bendigo) - live weather crosses (x 2) with Livinia Nixon
Ch 9 Evening News 6pm
Ch 9 Evening News 6pm (Ballarat)
Ch 7 Evening News 6pm
ABC Evening News
ABC 1 Nightly News
Sky News Australia
Southern Cross Darwin News (Afternoon) - live weather crosses (x 2) with Livinia Nixon
Southern Cross Darwin News (Evening) - live weather crosses (x 2) with Livinia Nixon
ABC Radio News
River 1467 Mildura News
3BA FM Ballarat - News
The Sunday Age - Eight Days: Your One Stop Guide p47
The Age - News p12
Leader Newspaper Group - Whitehorse, Heidelberg, Mordialloc & Chelsea
Sunraysia Daily p18
The Urban List
Kid Town Melbourne
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