Launch of "Beau Cook's Food Porn" Cookbook

Our Client:

Beau Cook

Our Project:

Launch of cookbook "Beau Cook's Food Porn"

Our Assignment:

Beau Cook is best known for his appearance on MasterChef, Season 4, 2012, when he made the final eight before being eliminated. A career firefighter who lives just outside Castlemaine in Victoria, Beau’s approach to food is simple and homely with comedic irreverence as well as genuine passion. The fact that his name literally means beautiful cook is not lost on him either.

Beau has taken that age-old concept of combining food and sex and created a recipe book called Beau Cook’s Food Porn.

Our assignment was to create a publicity campaign promoting Beau’s recipe book - coinciding with the book’s release online via Amazon. The campaign ran over the major gift giving periods of Christmas 2017 and Valentine’s Day 2018.

Our Success:

This was a short term project (6 weeks) and FireWorks PR created a tight and comprehensive PR  & Communications Plan including book sampling and targeted pitching to mainstream media outlets to ensure the biggest bang for our client’s buck.

Television

Ch 10 Studio 10 - interview and cooking segment

Ch 7 The Morning Show - interview and cooking segment

Radio

3AW - Meet The Chef with Denis Walter

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