As part of Fed Square’s 2017 winter wonderland program, a temporary outdoor ice skating rink ‘River Rink’ was installed on the River Terrace and open to the public.
FireWorks PR was to develop a PR Plan of activations and communications to promote River Rink across the pre-sale, launch and operations period.
The key objective was to increase awareness of the ice skating rink encouraging ticket sales.
Expected results included engagement with mainstream metro and regional media including exposure on major television networks.
Our Success:FireWorks PR created a comprehensive PR & Communications Plan including a series of ongoing activations that allowed for continued media exposure over the seven week period of installation. The activations were supported by intensive media pitching securing some excellent publicity for River Rink.
Ch 9 Evening News 6pm - River Rink launch
Ch 7 Evening News 6pm - River Rink launch
Ch 9 Afternoon News 4pm - live weather crosses (x 3) with Livinia Nixon.
Ch 9 Evening News 6pm - live weather crosses (x 3) with Livinia Nixon.
ABC Breakfast News 6am - live weather crosses (x 2) with Nate Byrne.
ABC 24 News - live weather crosses (x 4) with Nate Byrne.
3AW News - Interview with Fed Square’s Marketing & Communications Manager.
3AW - Interview with Fed Square’s Marketing & Communications Manager by Alan Pearsall on Weekend Show.
Triple M - Skate, Date & Dine prize pack giveaway on Hot Breakfast with Eddie McGuire.
Smooth FM - ticket give-away promotion on More Music Breakfast Show with Mike Perso and Jennifer Hansen.
The Sunday Age - M Magazine article p6.
Herald Sun - Entertainment article p4.
Herald Sun - Lifestyle magazine article p19.
previous case study:
share this case study
next case study: