Slide the Square

Our Client:

Federation Square

Our Project:

Slide the Square

Our Assignment:

Fed Square requested that FireWorks PR increase awareness of the slide, aiming at mainstream media with the goal of a live news cross. They also hoped to increase their sales tickets and exceed last years’ figures.

Our Success:

Slide the Square not only exceeded sales figures but media pitching resulted in three live weather crosses on ABC, Channel 7 and Channel 10 - including a presenter slip’n’sliding herself, as well as six live crosses with The Today Show, showcasing all that Fed Square has to offer including 3 crosses from the slide.


Sarah Harris from Studio 10 using the slide (media stunt)

Live weather crosses from three major television networks


Minister Dalidakis launching the slide and liaison with his office

Attendance on the Hampton Surf Lifesaving Club to create further buzz at the launch with the Minister


Double page news spread in The Age

Coverage in all major metro newspapers

Online articles in The Weekly Review, TimeOut, Broadsheet plus more

Social Media:

Over 700 hashtags on Instagram of #SlideTheSquare

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