AND NOW FOR SOME GOOD NEWS ..…..

Media Release - for immediate release

April 2020

When it feels like the world is falling apart and all news is bad, there’s one thing that’s certainly good news – Tahbilk, Victoria’s oldest family owned winery – is open for business! Established in 1860 on the banks of the Goulburn River in the Nagambie Lakes region of Victoria, Tahbilk has seen many a struggle in its 160 year history and has lived to tell the tale. They’re determined that this hiccup will be no different.

Whilst it appears that all everyone wants to talk about is COVID-19, Alister Purbrick, 4th generation CEO said, “We’ve got some different news to share. We’re nearing the end of a good vintage which has run reasonably smoothly all things considered. We welcomed some European backpackers to our vintage team and they will remain in Australia for the time being. They’re now part of the wider Tahbilk family and we’re delighted they’re here.”

“Clearly the pandemic has affected Tahbilk from a travel and tourism perspective with our restaurant closed for meals and cellar door, although open, can’t conduct tastings, however, online wine sales continue and our cellar door is open to locals for retail purchases – essential at this tricky time. Of course we are observing strict hygiene and social distancing guidelines, but we’re still here to serve,” Alister said.

The Tahbilk team are completely confident that these unforeseeable circumstances will see Tahbilk come back stronger than ever. And from a positive point of view, the good news is:

• There are no predicted long terms effects from the COVID-19 pandemic for the winery
• No infections amongst the staff and broader Tahbilk community
• The wine industry is considered ‘essential’ enabling business to continue
• Mother Nature has been kind with no smoke taint affected grapes in the vineyards

Interestingly, Export Sales to China are also picking up after a complete shutdown during the height of their coronavirus outbreak. For Tahbilk, February and March sales into the mainland have been strong and there has been a shift in the mix of the wines being ordered. Alister explained, “China is coming back strongly and quickly for us and it’s great to see given the many years and resources we’ve spent building our brand in that market. What we have noticed is a shift towards the purchase of our premium portfolio, with our iconic 1860 Vines Shiraz and Old Vines Cabernet Shiraz being particularly popular, showing that Chinese consumers are keen for quality drops after a lull in their quality of life. They’re back in a big way which is great for premium Australian wine.”

Ending on a fun note, Alister said, “After all, it’s our 160th birthday this year and whilst we have had to postpone some celebrations, we’re planning for the party to end all parties later in the year. In the meantime, enjoy some Tahbilk wines, raise a glass to 160 years and join in the fun from home.”

Head to www.tahbilk.com.au for more information about online sales and how to join the Tahbilk Wine Club free of charge.

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