Regional World's Longest Lunch Nagambie Lakes
Our Client:
Tahbilk Winery
Our Project:
Regional World's Longest Lunch Nagambie Lakes
Our Assignment:
To bolster PR efforts we recommended to our long term client Tahbilk that they consider involvement in the 2016 Melbourne Food and Wine Festival and put together a concept and proposal for the inaugural Regional World’s Longest Lunch ever to be held in Nagambie Lakes. The event received excellent publicity, sold out a week before, broke even financially and created a highly memorable experience that positioned the Nagambie Lakes region as something special.
Our Success:
Exposure of Tahbilk, Mitchelton and Nagambie Lakes to the festival, consumers and media
Very successful and memorable event based on feedback from guests at conclusion of event
Sold out event. Budget provided a net profit of approx. $2,000
Television, radio and newspaper exposure via local and Melbourne media
Maintained and strengthened relationship with Tahbilk and Mitchelton and positioned the event as a possible annual event. This was the case in 2017 with Mitchelton hosting.
Following this engagement, Tahbilk confirmed their sponsorship of the festival opening - the World’s Longest Lunch. In 2017 it was held on Lygon Street for 1700 + guests, in 2018 along the banks of the Maribyrnong and in 2019 the event will be held in Victoria Gardens Prahran.
