Slide the Square
Our Client:
Federation Square
Our Project:
Slide the Square
Our Assignment:
Fed Square requested that FireWorks PR increase awareness of the slide, aiming at mainstream media with the goal of a live news cross. They also hoped to increase their sales tickets and exceed last years’ figures.
Our Success:
Slide the Square not only exceeded sales figures but media pitching resulted in three live weather crosses on ABC, Channel 7 and Channel 10 - including a presenter slip’n’sliding herself, as well as six live crosses with The Today Show, showcasing all that Fed Square has to offer including 3 crosses from the slide.
Television:
Sarah Harris from Studio 10 using the slide (media stunt)
Live weather crosses from three major television networks
Publicity:
Minister Dalidakis launching the slide and liaison with his office
Attendance on the Hampton Surf Lifesaving Club to create further buzz at the launch with the Minister
Print:
Double page news spread in The Age
Coverage in all major metro newspapers
Online articles in The Weekly Review, TimeOut, Broadsheet plus more
Social Media:
Over 700 hashtags on Instagram of #SlideTheSquare
