Abercrombie and Kent
Leading the world of luxury travel
One of the world’s most esteemed luxury travel companies, we handled the public and media relations for A&K for five years. We were fortunate to have experienced the A&K offering, Kathy having spent memorable holiday time on the legendary Sunboat, cruising the Nile in Egypt some years before. The experience and lifelong memories held us in good stead to truly understand the unique proposition of luxury travel of this calibre.
Working with Australia’s leading travel editors and journalists, we launched new brochures and itineraries, often using creative and stylish packaging to capture attention. We recommended and facilitated journalists to experience the A&K difference on media familiarity trips and drive publicity outcomes. Copywriting for brochures and newsletters, we were fully immersed in the fast paced world of luxury travel – the A&K way. A super premium client, FireWorks delivered super premium results over many years, delivering to expectation and beyond.
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