get in touch - 0419 392 183
MENU
MENU
CLOSE
CLOSE
  • about us
  • our clients
  • our people
  • case studies
  • testimonials
  • what we do
  • our world
  • contact us
  • facebook
  • instagram
  • twitter
  • linkedin

Celebrating the 150th Anniversary of Best's Wines

Our Assignment:

As part of their 150th celebrations and book launch, Best’s Great Western engaged FireWorks PR to leverage this milestone event. FireWorks PR developed two event concepts to leverage the celebrations: a media tasting Masterclass and book launch.

 

 

click here for full case study

keep reading:

Abercrombie and Kent

share this post

keep reading:

Mahjong Restaurant

share this post

keep reading:

Abercrombie and Kent
Mahjong Restaurant
An afternoon spent at @warramundawine Cellar Door An afternoon spent at @warramundawine Cellar Door is an afternoon very well spent… if we do say so ourselves! Warramunda Estate is open today and tomorrow for all the wine, cheese and charcuterie of your dreams. Secure your table today! Your afternoon in wine heaven awaits. https://warramundaestate.com.au/cellar-door/ (photo via @perfectdaytours_)
It’s a new year, which means a new opportunity t It’s a new year, which means a new opportunity to think about your business with some fresh eyes.. But not sure where to start? Let FireWorks help with that. Download our ‘7 Steps to Effectively Promote Your Business’ tip sheet and start spreading the word about your business today! You can find the link in our bio. 👆
In November 2020, @affwine announced its new Chair In November 2020, @affwine announced its new Chair, Jeff Burch of @howardparkwines. Jeff assumed the chair from @henschke’s (1868) Stephen Henschke, becoming the seventh chair of this esteemed wine group. It's an extraordinary time to be stepping into this role, but our new Chairman is up for the challenge. “I come to this role at an interesting time for wine businesses at large, and now more than ever I see AFFW’s vital role as continuing to champion fine Australian wine on the global stage at the first opportunity.” Amen.
#flashbackfriday: Slide the Square at @fed.square #flashbackfriday: Slide the Square at @fed.square in 2017. Few things say summer fun like slipping and sliding around at one of Melbourne’s most iconic attractions! Relive the magic with us via our website: https://fireworkspr.com.au/case-studies/slide-the-square/
Be the sweetest guest at your next summer gatherin Be the sweetest guest at your next summer gathering. Pick up a box of the world’s best cookies from @thecookieboxaustralia. Now open on Chapel Street, Windsor and Glenferrie Road, Hawthorn. (photo: @isthatmyfood)
It may be a new working year, but some things are It may be a new working year, but some things are still the same! Same fabulous team, same FireWorks experience and the same goal... to do great things for our great clients! We are back in the office today for the start of what promises to be a cracking year. Bring on 2021.
@tahbilkwinery Old Vines Cabernet Shiraz is a fant @tahbilkwinery Old Vines Cabernet Shiraz is a fantastic wine to accompany you to all of your summer BBQs. This robust and generous wine is an ideal match for steak of your choice. Try it today and thank us for the recommendation later. 😉 http://ow.ly/Xt5L50CQFYo
Happy New Year! Cheers to 2021. Here’s hoping to Happy New Year! Cheers to 2021. Here’s hoping today is the start of a prosperous, successful year for us all.
Moss Brothers’ “Summer Sample 6 Pack” is all Moss Brothers’ “Summer Sample 6 Pack” is all you need to get your through a season of celebration. Featuring Moses Rock Chenin Blanc, Moses Rock Sauvignon Blanc and Moss Brothers Sauvignon Blanc Semillon, there is a bottle for every occasion. Pick it up for just $99 today! @mossbrotherswine http://ow.ly/tQqY50CQFUL
To our incredible clients, family and friends. Mer To our incredible clients, family and friends. Merry Christmas and Happy Holidays! 🎄🎅🎁 We thank you all for your love and support this year. It was tough, but we are still here and we are ready to tackle 2021 head on. Stay safe, spread kindness and spend the holiday season sharing special moments with your nearest and dearest. All our love, Kath, Caz and Marnie xx
Saying farewell to 2020 in style🙋‍♀️ it h Saying farewell to 2020 in style🙋‍♀️ it has been a crazy year for all of us, but we are together again, still smiling at the end of the end of it! Thank you to all of our amazing friends and clients for the love and support this year. We could not have done it without you. Here is to a bigger and better 2021! The FireWorks office is officially closed for the year, but we will be back on Jan 11. Bring it on 😏🤍
Hasn’t 2020 been a wild ride? And after all that Hasn’t 2020 been a wild ride? And after all that, we are taking a few weeks off over the holiday season to catch our breath, re-energise and get ready to come out firing in 2021. But before we disappear into the world of afternoon drinks, days at the beach and quality time spent celebrating with family and friends, Kath and Marnie wanted to take a moment to reflect on the year that was. 👉Swipe across to read about the good, the bad and the ugly in 2020.
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

follow us
An afternoon spent at @warramundawine Cellar Door An afternoon spent at @warramundawine Cellar Door is an afternoon very well spent… if we do say so ourselves! Warramunda Estate is open today and tomorrow for all the wine, cheese and charcuterie of your dreams. Secure your table today! Your afternoon in wine heaven awaits. https://warramundaestate.com.au/cellar-door/ (photo via @perfectdaytours_)
It’s a new year, which means a new opportunity t It’s a new year, which means a new opportunity to think about your business with some fresh eyes.. But not sure where to start? Let FireWorks help with that. Download our ‘7 Steps to Effectively Promote Your Business’ tip sheet and start spreading the word about your business today! You can find the link in our bio. 👆
In November 2020, @affwine announced its new Chair In November 2020, @affwine announced its new Chair, Jeff Burch of @howardparkwines. Jeff assumed the chair from @henschke’s (1868) Stephen Henschke, becoming the seventh chair of this esteemed wine group. It's an extraordinary time to be stepping into this role, but our new Chairman is up for the challenge. “I come to this role at an interesting time for wine businesses at large, and now more than ever I see AFFW’s vital role as continuing to champion fine Australian wine on the global stage at the first opportunity.” Amen.
#flashbackfriday: Slide the Square at @fed.square #flashbackfriday: Slide the Square at @fed.square in 2017. Few things say summer fun like slipping and sliding around at one of Melbourne’s most iconic attractions! Relive the magic with us via our website: https://fireworkspr.com.au/case-studies/slide-the-square/
Be the sweetest guest at your next summer gatherin Be the sweetest guest at your next summer gathering. Pick up a box of the world’s best cookies from @thecookieboxaustralia. Now open on Chapel Street, Windsor and Glenferrie Road, Hawthorn. (photo: @isthatmyfood)
It may be a new working year, but some things are It may be a new working year, but some things are still the same! Same fabulous team, same FireWorks experience and the same goal... to do great things for our great clients! We are back in the office today for the start of what promises to be a cracking year. Bring on 2021.
@tahbilkwinery Old Vines Cabernet Shiraz is a fant @tahbilkwinery Old Vines Cabernet Shiraz is a fantastic wine to accompany you to all of your summer BBQs. This robust and generous wine is an ideal match for steak of your choice. Try it today and thank us for the recommendation later. 😉 http://ow.ly/Xt5L50CQFYo
Happy New Year! Cheers to 2021. Here’s hoping to Happy New Year! Cheers to 2021. Here’s hoping today is the start of a prosperous, successful year for us all.
Moss Brothers’ “Summer Sample 6 Pack” is all Moss Brothers’ “Summer Sample 6 Pack” is all you need to get your through a season of celebration. Featuring Moses Rock Chenin Blanc, Moses Rock Sauvignon Blanc and Moss Brothers Sauvignon Blanc Semillon, there is a bottle for every occasion. Pick it up for just $99 today! @mossbrotherswine http://ow.ly/tQqY50CQFUL
To our incredible clients, family and friends. Mer To our incredible clients, family and friends. Merry Christmas and Happy Holidays! 🎄🎅🎁 We thank you all for your love and support this year. It was tough, but we are still here and we are ready to tackle 2021 head on. Stay safe, spread kindness and spend the holiday season sharing special moments with your nearest and dearest. All our love, Kath, Caz and Marnie xx
Saying farewell to 2020 in style🙋‍♀️ it h Saying farewell to 2020 in style🙋‍♀️ it has been a crazy year for all of us, but we are together again, still smiling at the end of the end of it! Thank you to all of our amazing friends and clients for the love and support this year. We could not have done it without you. Here is to a bigger and better 2021! The FireWorks office is officially closed for the year, but we will be back on Jan 11. Bring it on 😏🤍
Hasn’t 2020 been a wild ride? And after all that Hasn’t 2020 been a wild ride? And after all that, we are taking a few weeks off over the holiday season to catch our breath, re-energise and get ready to come out firing in 2021. But before we disappear into the world of afternoon drinks, days at the beach and quality time spent celebrating with family and friends, Kath and Marnie wanted to take a moment to reflect on the year that was. 👉Swipe across to read about the good, the bad and the ugly in 2020.
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

  • FireWorks PR & Events
  • 0419 392 183
  • media@fireworkspr.com.au
  • our clients
  • what they say
  • what we do
  • our people
  • our world
  • contact us
  • privacy policy
  • terms & conditions

Copyright 2020 Fireworks PR.
Site by CRU

Marnie Cohen
Digital Communications & PR Coordinator

Marnie joined team FireWorks at the beginning of 2019 with a vast range of experience in Journalism and Communications.

She graduated from Deakin University at the end of 2017 with a Bachelor of Communications (Journalism) Distinction. As a result of her high achievements, she was the joint recipient of the 2017 Robert McDonald Journalism and International Relations prize awarded to outstanding graduating students in the field. Marnie has since represented a number of renowned organisations, including Sydney’s leading news outlet The Daily Telegraph and womens fashion juggernaut Taking Shape.

Read More

Caz Keck
Events & Business Director

After completing a Bachelor of Business (Marketing) degree at Monash University, Caz was awarded a scholarship year at McCann Erickson as part of the inaugural Australian Federation of Advertisers training program. Her love of television production within the advertising industry lead to a 5-year stint as a game show producer at Grundy Entertainment working on quintessential Australian TV shows such as ‘Sale of the Century’.

Read More

Kathy Lane
Director

After holding a number of significant leadership positions at school, Kathy was destined to be a career leader.  It was a given.  But not before some incredible life and work experience along the way.

Following rigorous interviews, Kathy was successful in securing one of only 16 positions in the Certificate of Advertising course at RMIT, kicking off her career in that direction.  Her first job was at global player, McCann-Erickson before moving into Account Service at RGS Communications, working on General Motors-Holden and managing their Holden Sales Guild salesperson incentive program.

Read More

I love what Kathy Lane and her team at Fireworks PR do – their strategies are creative, bold and fun. Whether they’re sharing their industry expertise with a group of public relations students (accompanied with lashings of food and wine), to helping Best’s Great Western celebrate their 150th year anniversary, they do it with a generous spirit and a sure hand.

Just a quick note to thank everyone involved in Monday’s amazing Tahbilk tasting. Not only were the wines outstanding, as you’d expect, but the tasting was remarkably well run and the lunch outstanding. It is rare to be involved in tastings that run so smoothly and are such a pleasure to attend.

A short email to say thank you for your hospitality during the Melbourne Food and Wine Long Lunch. What an amazing day, so much fun and it was so wonderful to meet the broader AFFW/Tahbilk team.

Paradoxically, tastings can be dry affairs, but not so Tahbilk’s tasting of the past 30 years of its flagship 1860 Vines Shiraz. The venue – Vue de Monde – was a treat in itself and the tasting was well paced, spaced, and co-ordinated, with everything happening in a timely fashion without ever feeling rushed. So thanks to Fireworks for a thoroughly enjoyable, relaxed and informal event that nevertheless highlighted and promoted the dignity of the auspicious occasion. The presence of Australia’s leading wine press added testimony to the importance of the occasion in a busy wine calendar.
It really was a very relaxed and enjoyable day Kathy, without any of the stillness and stiffness of some tastings, so thanks again.

Kath – well done to you and Ruth and the team. That was a whole lot of meticulous planning and organising and you pulled it off seamlessly! I also thought it was great the way you changed things up with the masterclass events – that sort of thinking on your feet is priceless. It was great to be such a major part of the event.

On behalf of all of us at Australia’s First Families of Wine may I thank you for all of your time and effort in ensuring that our group was at the forefront throughout the Melbourne Wine & Food Festival. We seem to get more than our share of coverage with the Festival in general, and the visiting Sommeliers.

Thank you for how beautifully organised it was. I’m glad you were happy with the outcome. I’ve had a lot of feedback from people who saw the Arboria elements and are now going to go and check it out, so that’s good news!

Live television can be a logistical nightmare but dealing with FireWorks PR made our shoot at Fed Square a breeze. Kathy’s organisation and professionalism resulted in our live cross looking fantastic and we made it to air without a hitch. The event that we were covering looked outstanding thanks to Kathy and the team and I genuinely look forward to working with FireWorks PR again.

get in touch
Marnie Cohen
Digital Communications & PR Coordinator

Marnie joined team FireWorks at the beginning of 2019 with a vast range of experience in Journalism and Communications.

She graduated from Deakin University at the end of 2017 with a Bachelor of Communications (Journalism) Distinction. As a result of her high achievements, she was the joint recipient of the 2017 Robert McDonald Journalism and International Relations prize awarded to outstanding graduating students in the field. Marnie has since represented a number of renowned organisations, including Sydney’s leading news outlet The Daily Telegraph and womens fashion juggernaut Taking Shape.

Read More

Caz Keck
Events & Business Director

After completing a Bachelor of Business (Marketing) degree at Monash University, Caz was awarded a scholarship year at McCann Erickson as part of the inaugural Australian Federation of Advertisers training program. Her love of television production within the advertising industry lead to a 5-year stint as a game show producer at Grundy Entertainment working on quintessential Australian TV shows such as ‘Sale of the Century’.

Read More

Kathy Lane
Director

After holding a number of significant leadership positions at school, Kathy was destined to be a career leader.  It was a given.  But not before some incredible life and work experience along the way.

Following rigorous interviews, Kathy was successful in securing one of only 16 positions in the Certificate of Advertising course at RMIT, kicking off her career in that direction.  Her first job was at global player, McCann-Erickson before moving into Account Service at RGS Communications, working on General Motors-Holden and managing their Holden Sales Guild salesperson incentive program.

Read More

I love what Kathy Lane and her team at Fireworks PR do – their strategies are creative, bold and fun. Whether they’re sharing their industry expertise with a group of public relations students (accompanied with lashings of food and wine), to helping Best’s Great Western celebrate their 150th year anniversary, they do it with a generous spirit and a sure hand.

Just a quick note to thank everyone involved in Monday’s amazing Tahbilk tasting. Not only were the wines outstanding, as you’d expect, but the tasting was remarkably well run and the lunch outstanding. It is rare to be involved in tastings that run so smoothly and are such a pleasure to attend.

A short email to say thank you for your hospitality during the Melbourne Food and Wine Long Lunch. What an amazing day, so much fun and it was so wonderful to meet the broader AFFW/Tahbilk team.

Paradoxically, tastings can be dry affairs, but not so Tahbilk’s tasting of the past 30 years of its flagship 1860 Vines Shiraz. The venue – Vue de Monde – was a treat in itself and the tasting was well paced, spaced, and co-ordinated, with everything happening in a timely fashion without ever feeling rushed. So thanks to Fireworks for a thoroughly enjoyable, relaxed and informal event that nevertheless highlighted and promoted the dignity of the auspicious occasion. The presence of Australia’s leading wine press added testimony to the importance of the occasion in a busy wine calendar.
It really was a very relaxed and enjoyable day Kathy, without any of the stillness and stiffness of some tastings, so thanks again.

Kath – well done to you and Ruth and the team. That was a whole lot of meticulous planning and organising and you pulled it off seamlessly! I also thought it was great the way you changed things up with the masterclass events – that sort of thinking on your feet is priceless. It was great to be such a major part of the event.

On behalf of all of us at Australia’s First Families of Wine may I thank you for all of your time and effort in ensuring that our group was at the forefront throughout the Melbourne Wine & Food Festival. We seem to get more than our share of coverage with the Festival in general, and the visiting Sommeliers.

Thank you for how beautifully organised it was. I’m glad you were happy with the outcome. I’ve had a lot of feedback from people who saw the Arboria elements and are now going to go and check it out, so that’s good news!

Live television can be a logistical nightmare but dealing with FireWorks PR made our shoot at Fed Square a breeze. Kathy’s organisation and professionalism resulted in our live cross looking fantastic and we made it to air without a hitch. The event that we were covering looked outstanding thanks to Kathy and the team and I genuinely look forward to working with FireWorks PR again.

get in touch
Marnie Cohen
Digital Communications & PR Coordinator

Marnie joined team FireWorks at the beginning of 2019 with a vast range of experience in Journalism and Communications.

She graduated from Deakin University at the end of 2017 with a Bachelor of Communications (Journalism) Distinction. As a result of her high achievements, she was the joint recipient of the 2017 Robert McDonald Journalism and International Relations prize awarded to outstanding graduating students in the field. Marnie has since represented a number of renowned organisations, including Sydney’s leading news outlet The Daily Telegraph and womens fashion juggernaut Taking Shape.

Read More

Caz Keck
Events & Business Director

After completing a Bachelor of Business (Marketing) degree at Monash University, Caz was awarded a scholarship year at McCann Erickson as part of the inaugural Australian Federation of Advertisers training program. Her love of television production within the advertising industry lead to a 5-year stint as a game show producer at Grundy Entertainment working on quintessential Australian TV shows such as ‘Sale of the Century’.

Read More

Kathy Lane
Director

After holding a number of significant leadership positions at school, Kathy was destined to be a career leader.  It was a given.  But not before some incredible life and work experience along the way.

Following rigorous interviews, Kathy was successful in securing one of only 16 positions in the Certificate of Advertising course at RMIT, kicking off her career in that direction.  Her first job was at global player, McCann-Erickson before moving into Account Service at RGS Communications, working on General Motors-Holden and managing their Holden Sales Guild salesperson incentive program.

Read More

I love what Kathy Lane and her team at Fireworks PR do – their strategies are creative, bold and fun. Whether they’re sharing their industry expertise with a group of public relations students (accompanied with lashings of food and wine), to helping Best’s Great Western celebrate their 150th year anniversary, they do it with a generous spirit and a sure hand.

Just a quick note to thank everyone involved in Monday’s amazing Tahbilk tasting. Not only were the wines outstanding, as you’d expect, but the tasting was remarkably well run and the lunch outstanding. It is rare to be involved in tastings that run so smoothly and are such a pleasure to attend.

A short email to say thank you for your hospitality during the Melbourne Food and Wine Long Lunch. What an amazing day, so much fun and it was so wonderful to meet the broader AFFW/Tahbilk team.

Paradoxically, tastings can be dry affairs, but not so Tahbilk’s tasting of the past 30 years of its flagship 1860 Vines Shiraz. The venue – Vue de Monde – was a treat in itself and the tasting was well paced, spaced, and co-ordinated, with everything happening in a timely fashion without ever feeling rushed. So thanks to Fireworks for a thoroughly enjoyable, relaxed and informal event that nevertheless highlighted and promoted the dignity of the auspicious occasion. The presence of Australia’s leading wine press added testimony to the importance of the occasion in a busy wine calendar.
It really was a very relaxed and enjoyable day Kathy, without any of the stillness and stiffness of some tastings, so thanks again.

Kath – well done to you and Ruth and the team. That was a whole lot of meticulous planning and organising and you pulled it off seamlessly! I also thought it was great the way you changed things up with the masterclass events – that sort of thinking on your feet is priceless. It was great to be such a major part of the event.

On behalf of all of us at Australia’s First Families of Wine may I thank you for all of your time and effort in ensuring that our group was at the forefront throughout the Melbourne Wine & Food Festival. We seem to get more than our share of coverage with the Festival in general, and the visiting Sommeliers.

Thank you for how beautifully organised it was. I’m glad you were happy with the outcome. I’ve had a lot of feedback from people who saw the Arboria elements and are now going to go and check it out, so that’s good news!

Live television can be a logistical nightmare but dealing with FireWorks PR made our shoot at Fed Square a breeze. Kathy’s organisation and professionalism resulted in our live cross looking fantastic and we made it to air without a hitch. The event that we were covering looked outstanding thanks to Kathy and the team and I genuinely look forward to working with FireWorks PR again.

get in touch