Established in 1860, Tahbilk is Victoria's oldest family owned winery.

Located in the Nagambie Lakes region of central Victoria, the winery was purchased by the Purbrick family in 1925 and is home to five generations of Purbricks.

FireWorks PR has worked with Tahbilk since 2008, planning and delivering a comprehensive strategic marketing and communications plan for their 150th anniversary in 2010. 

Our collaborative and genuine working relationship now focuses on driving publicity, media relations, sampling and events. Together we have created great results and many memories. 

Some projects include the Regional World's Longest Lunch, the 150th anniversary and James Halliday 'Winery of the Year' award.

Most recently, FireWorks PR jumped behind the lens and took over Tahbilk's social media page for Melbourne's Longest Lunch; opening day of the Melbourne Food and Wine festival