What was once a shopper's haven, Bridge Road, Richmond is re-inventing itself as a food and beverage hot spot in Melbourne's inner city.

Whilst some of our favourite fashion brands remain on the street, a feast of trendy restaurants, cafes and bars are opening and bringing foodies to the rejuvenated strip.

FireWorks PR worked alongside Bridge Road in some of their biggest, most public events including Light up the Town Hall and Bridge Road Gathering After Dark.