2020 Wow List Launch
Our Client:
Flight Centre
Our Project:
2020 Wow List Launch
Our Assignment:
The Flight Centre Group releases its annual Wow List, which features the Top 50 travel suggestions for the year ahead. Released in December of each year, the list is compiled by the Flight Centre’s experts from their own experiences and a deep dive into customer data and trends. The list is a high- quality printed magazine, distributed via Flight Centre’s stores and online. The publication is also supported by a range of other impressive digital assets.
In September 2019, Flight Centre engaged FireWorks PR & Events to assist with the launch of its 2020 WOW list. This was the first time that Flight Centre had engaged external PR to work with them – a coup in itself!
We approached the launch in two parts: a three-city media launch (Melbourne, Brisbane and Sydney) in the two weeks leading up to its official release and an extensive Public Relations roll out. FireWorks was responsible for the creation of all media invitees, recommendation of venues and all event management on the days.
Our Success:
All three media launches and the Public Relations roll out were a huge success, with FireWorks PR & Events able to generate an enormous amount of publicity for Flight Centre and its 2020 Wow List.
FireWorks PR & Events generated over $2,000,000 worth of publicity for Flight Centre, approximately 2,680% return on investment.
MEDIA LAUNCH COVERAGE:
Instagram Stories:
Kate Stevenson (3AW) – 18 November 2019
Travel & Lifestyle Blog – 28 November 2019
Instagram Post:
Belinda Jackson – 18 November 2019
Destination Magazine – 18 November 2019
The World Loves Melbourne – 18 November 2019
Craig Platt (Traveller) – 18 November 2019
Kylie Lang (Courier Mail) – 20 November 2019
U on Sunday – 20 November 2019
Trudi Jenkins (Traveller) – 28 November 2019
Dilvin Yasa (Escape) – 28 November 2019
2020 WOW LIST COVERAGE:
TV:
Today Show – 12 December 2019 (paid promotion)
The Morning Show – 17 December 2019 (paid promotion)
Print:
Gladstone Observer – 7 December 2019
Escape – 8 November 2019
Escape – 15 November 2019
Escape – 19 November 2019
The Mercury – 12 December 2019
Australian Jewish News Melbourne – 13 December 2019
Australian Jewish News Sydney – 13 December 2019
Escape – 1 March 2020
Radio:
7HOFM Hobart – 10 December 2019
3AW – 29 February 2020
Podcast:
Extra Virgin Food & Travel – 9 January 2020
Online:
E-Global Travel Media – 25 October 2019
Travel Monitor – 20 November 2019
Travel & Lifestyle Blog – 21 November 2019
E-Global Travel Media – 29 November 2019
Travel Talk Magazine – 1 December 2019
Food, Wine, Travel – 2 December 2019
Escape – 5 December 2019
Escape – 5 December 2019
This Magnificent Life – 5 December 2019
Travel Weekly – 5 December 2019
News.com.au (syndicated to Gold Coast Bulletin, The Advertiser, NT News, The Daily Telegraph, Courier Mail, Herald Sun, Geelong Advertiser, The Mercury, Cairns Post & Escape) – 5 December 2019
Cairns Post (syndicated to The Advertiser, NT News, The Daily Telegraph, Courier Mail, Herald Sun, Geelong Advertiser & The Mercury) – 5 December 2019
Briar’s Travel Beat – 5 December 2019
The World Loves Melbourne – 5 December 2019
Karry On – 5 December 2019
E-Global Travel Media – 6 December 2019
Cruise Passenger – 6 December 2019
Urban List – 6 December 2019 (paid promotion)
Excess All Areas – 6 December 2019
Spa & Wellness International – 6 December 2019
Courier Mail – 6 December 2019
Gladstone Observer – 7 December 2019
E Global Travel Media – 7 December 2019
The Examiner – 9 December 2019
Daily Mail – 10 December 2019
Better Homes and Gardens – 10 December 2019
Mamamia – 11 December 2019 (paid promo)
The Mercury (syndicated to The Advertiser, NT News, The Daily Telegraph, Courier Mail, Herald Sun, Geelong Advertiser) – 12 December 2019
Escape – 19 December 2019
Great Walks of Australia – 20 December 2019
Escape – 20 December 2019
Gladstone Observer – 29 December 2019
Birkdale Fair – 3 January 2020
Villa Kimada - 4 January 2020
The New Daily – 11 January 2020
Lady Brisbane – 15 January 2020
CNN Greece – 4 February 2020
Brisbane News – 25 February 2020
Facebook:
White Grass Ocean Report & Spa– 5 December 2019
Viking – 5 December 2019
This Magnificent Life – 6 December 2019
Oh! Magazine – 6 December 2019
Camplify – 7 December 2019
Escape – 8 November 2019
Mordialloc Plaza – 9 December 2019
Visit Gladstone Region, QLD – 9 December 2019
Slow Active Tours – 9 December 2019
The Maria Island Walk – 10 December 2019
Today Show – 12 December 2019 (paid promotion)
Channel 7 Online – 17 December 2019 (paid promotion)
Yukon Wild – 19 December 2019
Mundaring Village Shopping Centre – 29 December 2019
Karry On – 2 January 2020
Twitter:
The World Loves Melbourne – 5 December 2019
Karry On – 5 December 2019
Matt Leedham (Karry On) – 5 December 2019
EDM:
Lady Brisbane - 16 January 2020
