The Cookie Box: Hawthorn Store Opening
Our Client:
The Cookie Box, Melbourne
Our Project:
Hawthorn Store Opening 2020
Our Assignment:
2020 has been a difficult year for many of us, but it has not stopped the team from The Cookie Box stealing the hearts of cookie monsters all across the city.
In February, The Cookie Box, Melbourne’s first rustic artisan cookie shop, opened its doors on Chapel Street, Windsor and was an instant hit on the Melbourne sweet treat scene.
Fast forward eight months and owners Rod & Gabi brought their iconic cookies to Melbourne’s East, opening a second store on Glenferrie Road, Hawthorn.
The Cookie Box re-engaged FireWorks to assist with a PR Rollout and influencer sampling campaign that was once again a huge success! FireWorks generated incredible buzz and excitement in the lead up to the new store opening, along with a number of publicity outcomes.
Our Success:
Melbourne’s love for The Cookie Box and their sweet treats is well and truly established. The media, social media influencers and Melbourne foodies have all turned to these delicious cookies as the ultimate comfort food during Stage 4 COVID-19 Lockdown. FireWorks generated an enormous amount of publicity, particularly across Instagram, in the days leading up to the new store opening, on opening day and in the days that followed, too.
ONLINE PUBLICITY:
The Urban List – 3 Sept 2020
Concrete Playground – 3 Sept 2020
Where to Melbourne – 4 Sept 2020
INSTAGRAM POSTS:
Where to Melbourne - 4 Sept 2020
Bigmelbappetite- 4 Sept 2020
Juliimare – 5 Sept 2020
Theworldlovesmelbourne - 5 Sept 2020
espy_eats – 5 Sept 2020
foodreviewaustralia - 5 Sept 2020
khengomnom - 5 Sept 2020
melbourne.escapades - 5 Sept 2020
m3lissa___ - 6 Sept 2020
foodiemelbourne – 6 Sept 2020
4foodssake – 6 Sept 2020
Foodiejacie – 6 Sept 2020
bitchunhealthy - 7 Sept 2020
simmyeats.melb - 7 Sept 2020
melb.eats - 7 Sept 2020
isthatmyfood– 8 Sept 2020
eatmelbs – 8 Sept 2020
stylish_foodies – 8 Sept 2020
supportlocal_boroondara – 9 Sept 2020
foodreviewaustralia – 10 Sept 2020
rachelcgoh – 12 Sept 2020
eatswithkayli – 12 Sept 2020
erwiny11 – 12 Sept 2020
rachelcgoh – 13 Sept 2020
simmyeats.melb - 19 Sept 2020
isthatmyfood– 26 Sept 2020
INSTAGRAM STORIES:
Bigmelbappetite- 4 Sept 2020
Theworldlovesmelbourne - 4 Sept 2020
espy_eats - 4 Sept 2020
rachelcgoh – 4 Sept 2020
eatswithkayli - 4 Sept 2020
foodreviewaustralia - 4 Sept 2020
lovecherriiee - 4 Sept 2020
simmyeats.melb - 4 Sept 2020
Juliimare – 5 Sept 2020
khengomnom - 5 Sept 2020
stylish_foodies- 5 Sept 2020
foodiejacie - 5 Sept 2020
rachelcgoh – 5 Sept 2020
simmyeats.melb - 5 Sept 2020
m3lissa___ - 5 Sept 2020
whatsfordinneraus - 5 Sept 2020
melbourne.escapades - 5 Sept 2020
biancamelb – 6 Sept 2020
m3lissa___ - 6 Sept 2020
lovecherriiee – 7 Sept 2020
espy_eats - 7 Sept 2020
bitchunhealthy - 7 Sept 2020
simmyeats.melb - 7 Sept 2020
erwiny11 – 8 Sept 2020
rachelcgoh – 8 Sept 2020
isthatmyfood– 8 Sept 2020
theworldlovesmelbourne – 8 Sept 2020
brunchbycelia – 9 Sept 2020
m3lissa___ – 9 Sept 2020
rachelcgoh – 12 Sept 2020
eatswithkayli – 12 Sept 2020
erwiny11 – 12 Sept 2020
rachelcgoh – 13 Sept 2020
FACEBOOK POSTS:
The Urban List – 3 Sept 2020
Concrete Playground – 3 Sept 2020
