At the time we briefed (FireWorks), we believed we had a ‘product’ in place that had ‘legs’ to start the journey of raising awareness and funds for this underappreciated need in the community. All we needed was a group of professionals who could realise its media potential. Easily said. Hard done. Fireworks PR delivered in spades. Our thanks to Kathy, Caz and Marnie for all your efforts and talent in realising the opportunity. It’s a competitive environment out there for people’s attention (and hearts). To have cut through like we did with your help ……is truly remarkable.