Archives: Case Studies

2019 Maurice O’Shea Award Dinner

Every three years, the McWilliam’s Wine Group hosts the Maurice O’Shea Award; wine industry’s leading and most esteemed accolade. Instigated by the McWilliam’s family in 1990, the Maurice O’Shea Award Dinner is recognised as the most prestigious event on the wine industry calendar.

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2019 China Roadshow

AFFW returned to China for the third time in 2019 as part of Wine Australia’s China Roadshow. FireWorks PR sent out a media release before the event, which attracted great press outcomes.

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Team 22 Initiative

Team 22 is a fundraising initiative by the Robert Rose Foundation, raising vital funds and awareness for those with spinal cord injuries. FireWorks PR was engaged on a short term basis to assist in reaching PR outcomes.

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Channel 31’s Halliday Cellar Door Series

Australia’s First Families of Wine featured in Season Two of Channel 31’s Halliday Cellar Door Series. FireWorks PR was the main liasion between the network and the families and coordinated the entire program from start to finish to ensure a smooth production process and successful end result.

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Town Hall Light Projection

FireWorks PR to handle the event management and publicity for a ‘Tigers’ (Richmond Football Club) inspired light projection on the façade of the Richmond Town Hall. The Richmond Town Hall was decked out in huge images of star Richmond footballers in addition to the light projection which included spectacular moving imagery of yellow and black.

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Arboria

Arboria was a giant, blow-up labyrinth of winding tunnels and soaring domes, installed at Fed Square in January 2018 as part of their summer program of activities. Inspired by the shapes, form and colours of the forest, Arboria was an interactive art experience that appeals to both the aural and visual senses. Arboria featured a series of luminous, tree-like structures and visitors were wrapped in a soundscape of the Ecuadorian Cloud Forest. It was an immersive experience. Arboria was designed by Alan Parkinson of internationally acclaimed Architects of Air and was one of many ‘luminaria’ they have created.

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Regional World’s Longest Lunch Nagambie Lakes

To bolster PR efforts we recommended to our long term client Tahbilk that they consider involvement in the 2016 Melbourne Food and Wine Festival and put together a concept and proposal for the inaugural Regional World’s Longest Lunch ever to be held in Nagambie Lakes.

The event received excellent publicity, sold out a week before, broke even financially and created a highly memorable experience that positioned the Nagambie Lakes region as something special.

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Price Drop Campaign

The consumer perception is that the car parking at the Airport, although convenient, is expensive. The time to re-establish and ‘humanise’ the Melbourne Airport Parking offering to encourage use was of key importance to the PR campaign. The story was to be a good news one, to set the positive platform for the roll out of the rebranding exercise being undertaken.

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Brand Sponsorship

Australia’s First Families of Wine are a longstanding client of FireWorks PR. They are a collective of Australia’s oldest family owned wineries and include iconic names such as Henschke, Yalumba and Tyrrell’s amongst nine others. FireWorks is the coal face for AFFW and is the secretariat as well as the event and publicity specialists.

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