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Some Christmas cheer from Australia’s First Families of Wine





Following on from recent negative commentary in the media about the state of the Australian wine industry, Australia‟s leading wine group, Australia‟s First Families of Wine (AFFW) is pleased to respond with some good news.
Recently appointed Chairman Mitchell Taylor from Taylors Wines reported that, “As a collective and as individual businesses, AFFW has had a positive year with strong results both domestically and internationally. And we will continue sharing our great stories and quality wines here and around the world in 2013, with our exciting launch into Hong Kong and China slated for August. We‟re shouting to the world about Australian wine and the history and stories behind every bottle.”
Working co-operatively to share the knowledge behind 1200 years of winemaking experience, this year has seen some major activity from AFFW that has cemented their position as Australia‟s leading multi-generational family owned wine group.

Activity in the UK export market was followed by the benchmark tasting event of the year, Unlocked, presented to over 300 trade, media and consumers in Sydney in June.
Innovation was also at the forefront of AFFW activity with the launch of the AFFW „wine wall‟ at Nuance Duty Free‟s premium wine outlet at Sydney International Airport, with plans to roll these out around Australia and internationally over the coming years.
However innovation wasn‟t limited to marketing activity; 2012 saw family members DeBortoli and Taylors lead a revolution with the release of the first sparkling wines
presented to consumers under screw cap; lauded by an early adopting consumer market as long overdue. AFFW‟s 12 family owned wineries are also trialing and planting heat and drought resistant varieties to ensure the ongoing quality and supply of premium wine in the future.
“On the back of a busy and successful 2012, next year is shaping up to be bigger and even better for AFFW,” Mitchell said. “We have a comprehensive program of events and activity planned including an Unlocked tasting in Brisbane, Next Generation pop up tastings, a launch into Hong Kong and China and continued work with the Nuance Duty Free group.

Focusing on quality, heritage and our myriad family stories, Australia‟s First Families of Wine is well positioned to keep positively driving the Australian wine story here and abroad.”