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Public Relations: The value proposition

Public Relations: The value proposition

I had a long overdue coffee with a very old friend yesterday. He, like me, is a Public Relations professional and the owner/director of his own PR business. He has spent years in corporate PR roles, working for and with some of the biggest household names on the Australian company and brand landscape. Whilst chewing […]

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Slide the Square, a slippery success!

Slide the Square, a slippery success!

Long term FireWorks client Fed Square like to do things big. To delight kids and adults, a giant inflatable water slide was installed in January. Now, when we say giant, we mean …. giant! This monster was 75-meters long and stretched the entire length of the square.  Seriously, you couldn’t miss it and it was named ‘Slide […]

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Bridge Road Gathering – After Dark

Bridge Road Gathering – After Dark

TAKING IT TO THE BRIDGE! ANNOUNCING ICONIC BRIDGE ROAD’S THIRD ANNUAL FOOD ADVENTURE Richmond’s Bridge Road will again host an event designed to highlight the cultural diversity and rich food experiences along this iconic thoroughfare. Named Bridge Road Gathering – After Dark, Bridge Road’s food and wine establishments will be host to six specialized gourmet […]

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Leaders in Life – Womens’ Leadership Retreat

Leaders in Life – Womens’ Leadership Retreat

Blog post 2 – Womens’ Leadership Retreat, Bali 9-13 September, 2016 So my plan was to write a blog post every day from Bali, send it back to the office to be loaded onto the FireWorks website, immediately.  Almost real time, quick sticks.  However, I found the retreat so consuming, any thought of writing blogs […]

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Leaders in Life – Womens’ Leadership Retreat in Bali.

Leaders in Life – Womens’ Leadership Retreat in Bali.

Blog post no. 1 OK. OK. I know!  A Leaders In Life Womens’ Leadership Retreat in ‘Bali’. Really? Just another excuse for a holiday, right? To all you doubting Thomases out there, this is actually going to be a confronting, challenging and sometimes scary journey methinks.  Seven women, one male facilitator, some strong personalities, our varying […]

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Best’s Of Great Western 150th Anniversary at Jimmy Watsons

Best’s Of Great Western 150th Anniversary at Jimmy Watsons

Fireworks were extremely proud to be working alongside Best’s of Great Western for their 150th Anniversary celebration. The celebration included a Wine Tasting and Book Launch held at the Melbourne institution, Jimmy Watsons. The intimate Wine Tasting was held in the afternoon on Wednesday the 18th of May, with the Book Launch in an adjacent room […]

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UNLOCKED Perth 2015

UNLOCKED Perth 2015

We were extremely proud to organise another successful UNLOCKED event for Australia’s First Families of Wine (AFFW) for the first time in Perth, WA in August 2015. With 12 of Australia’s most well respected wineries in one location and 48 wines available for tasting, guests at the UNLOCKED event were spoilt for choice as they […]

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UNLEASHED Event Perth 2015

UNLEASHED Event Perth 2015

The exciting AFFW tour throughout Western Australia continued with the Next Genner’s event UNLEASHED on Friday 28th August. The sold-out event saw representatives from each of the 12 AFFW families showcasing a delectable selection from 24 of their new direction wines which gave both consumers and trade the opportunity to chat with the families about […]

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Tahbilk Mad Hatter’s Marsanne Party

Tahbilk Mad Hatter’s Marsanne Party

In collaboration with Melbourne Food and Wine Festival, the Fireworks team were extremely excited to organise The Mad Hatters Marsanne Party on behalf of Tahbilk on Sunday 13th of March. Held at Melbourne institution, Madame Brussels, guests were greeted by Peter Rabbit, the Cheshire Cat and even the Queen of Hearts (Miss Pearls). The afternoon […]

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Tahbilk 1860 Vines Event -150th Anniversary

Tahbilk 1860 Vines Event -150th Anniversary

FireWorks was extremely pleased and honoured to be engaged by Tahbilk Winery to manage their 150th celebrations. Part of these celebrations included the 1860 Vines Event at Melbourne’s iconic Vue De Monde restaurant. The morning was hosted by Tahbilk’s CEO Alister Purbrick, who led media and trade through a vertical tasting of the 1860’s Vines […]

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Regional World’s Longest Lunch, Nagambie Lakes

Regional World’s Longest Lunch, Nagambie Lakes

After the success of James Halliday’s award for ‘Winery of the Year’ Tahbilk were excited and proud to organise the Regional World’s Longest Lunch in Nagambie Lakes as a part of Melbourne Food and Wine Festival. Tahbilk, Michelton wines and food guru Jillian Hayes came together on Friday 4th of March creating an impeccable food […]

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Be Still My Indian Heart

Be Still My Indian Heart

Company Director, Kathy Lane is officially a published writer. Check out her amazing article as featured in the Summer 15/16 edition of Selector Magazine.     

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Fifteen minutes – at any cost?

Fifteen minutes – at any cost?

Last Friday I had lunch with a wonderful girlfriend.  A long overdue catch up.  She arrived first and nabbed a table at a smart little Vietnamese joint in St Kilda.  As soon as I sat down she announced….’see that guy over there?  He’s the Bachelor.’  ‘How do you know, I asked?’  ‘The waitress whispered it […]

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The ubiquitous roadhouse; culinary adventures on an outback road trip

The ubiquitous roadhouse; culinary adventures on an outback road trip

Kathy Lane. July 2015.  When we decided to take a family road trip over the school holidays, the roar went up ….. ‘play to strengths and eat in in the roadhouses.  You can’t miss.’ So, advice taken, we headed west out of Melbourne towards Adelaide en route to Alice Springs. First stop was Bordertown and […]

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But first… Let me take a selfie

But first… Let me take a selfie

There sure is an art to taking selfies and team FireWorks really felt we mastered it last week when we visited the Good Food and Wine Festival at the Melbourne Exhibition Centre. As it was almost the Queen’s Birthday long weekend, and by the Queen I of course am referring to the darling Kathryn H […]

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Char’s: A Global Gathering

Char’s: A Global Gathering

WOW – what a day!! Exhausting, exciting, amazing – there’s no doubt that it was a massive day. It started early Sunday morning (March 1st, 2015) with jumbo coffees for the team, a quick chat and a hook up to our walkie talkies (the most exciting part) before the marquee men arrived at 8am with the […]

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AFFW Unlocked to launch in USA & Canada in May 2015

AFFW Unlocked to launch in USA & Canada in May 2015

We are very excited to announce that one of our longest standing clients, Australia’s First Families of Wine (AFFW) will be heading across the globe to the USA and Canada this May to showcase their best wines. FireWorks PR have been working closely with Wine Australia to gain some great publicity both overseas and locally and […]

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We have moved

We have moved

With the exciting continued growth of our business and team we have officially outgrown our office on Canterbury Road Middle Park and have moved into an AMAZING warehouse space in South Melbourne. You can now find us at: FireWorks PR, Promotions and Events W1.115 15-87 Gladstone Street South Melbourne, VIC, 3205 Ph: 03 9645 5539 […]

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Discover Langhorne Creek

Discover Langhorne Creek

Come and join us to Discover Langhorne Creek …… Meander down the hidden lane-way and discover the treasures that lie within. Only the best, award winning wines of Langhorne Creek will make the long journey to Melbourne. Come and meet the makers, hear the proud history of their region, listen to the stories behind their families and […]

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17 Bright Ideas to Help You Choose a Great Wine – A 17 Bright Ideas guest post by Kathy Lane

17 Bright Ideas to Help You Choose a Great Wine – A 17 Bright Ideas guest post by Kathy Lane

Kathy recently channeled her many years of learning about wine and working in the industry into a fantastic guest blog post on 17 Bright Ideas.  The post entitled ’17 Bright Ideas to Help You Choose a Great Wine’ is about as user friendly a guide on how to pick a great wine can get. Click […]

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Some great coverage…..

Some great coverage…..

Its been a big start to 2014 here at FireWorks HQ. With some great media rolling in we thought we really should share some of it with you! Take a look at what our clients have been up to.

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TarraWarra to Town

Late last year TarraWarra Estate joined forces with Union Dining to host ‘TarraWarra to Town’ – a fantastic dinner event that formed part of the TarraWarra 30th anniversary celebrations. One of our guests on the night was blogger Peach Water – here is her beautiful round up of the night. http://www.peach-water.com/blog/tarraunion/…           Enjoy!

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TarraWarra takes flight!  Celebrate 30 years of winemaking excellence with this special tasting opportunity and Open Day

TarraWarra takes flight! Celebrate 30 years of winemaking excellence with this special tasting opportunity and Open Day

TarraWarra takes flight! Celebrate 30 years of winemaking excellence with this special tasting opportunity and Open Day   The first vines at TarraWarra were planted in 1983 and to celebrate 30 years of winemaking excellence, they have decided to put together a feature tasting program and Open House for the weekend of Saturday 26 and […]

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Australia’s First Families of Wine celebrate Chinese launch and Savour success

Australia’s First Families of Wine celebrate Chinese launch and Savour success

Australia’s First Families of Wine celebrate Chinese launch and Savour success September 2013 Australia’s First Families of Wine (AFFW) have returned from their latest international journey to tell their family stories, share their wines and reinforce the premium Australian wine message.  Hosting seventeen events across seven days, representatives from the twelve families that make up […]

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FireWorks PR, Promotions and Events is moving locations

FireWorks PR, Promotions and Events is moving locations

We have grown and now our home is too!  With the exciting continued growth of our business and team we have officially outgrown our St Kilda office and have moved onto a bigger space. You can now find us at : FireWorks PR, Promotions and Events 106 Canterbury Road Middle Park, 3206   We will […]

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LIVERPOOL FC LEGENDS TO STRIKE AT JUNIOR CLINIC IN MELBOURNE

LIVERPOOL FC LEGENDS TO STRIKE AT JUNIOR CLINIC IN MELBOURNE

It was all hands on deck last week as the FireWorks team welcomed the opportunity to work with ‘Liverpool Legends’ Ian Rush and Robbie Fowler and also the wonderful Vinnie Jones ( English actor and former professional footballer) . All were in town in support of Warrior Football – the official suppliers of gear for the […]

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Kathy Lane co-hosts Cravings on Joy 94.9

Kathy Lane co-hosts Cravings on Joy 94.9

Cravings is an hour of the finest in food and beverage in Melbourne and Victoria, guiding you through all things associated with cooking and eating and drinking, between 1-2pm Saturdays. Food, wine, beverage, bars, restaurants and cafes, markets and everything you need to know about food and wine across Melbourne and Victoria is packaged into […]

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The view from our work experience intern, Jacob….

The view from our work experience intern, Jacob….

  We have been lucky enough to have Year 10 student Jacob, with us all week.  It’s quite a responsibility taking on a young person and trying to engage them in the day to day workings of your business.  We tried our best and one of the provisos of Jacob’s week with us was that […]

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UNLOCKED 2013 – AUSTRALIA’S FIRST FAMILIES OF WINE  TAKE BRISBANE BY STORM

UNLOCKED 2013 – AUSTRALIA’S FIRST FAMILIES OF WINE TAKE BRISBANE BY STORM

There was little doubt the Australian wine industry is in safe hands yesterday (June 3) as Australia’s First Families of Wine (AFFW) held its maiden wine tasting masterclass in Brisbane to a sell-out crowd who paid $300 for the privilege of tasting some of this country’s finest museum wines.   Hosted by local media identity […]

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The next generation of Australia’s First Families of Wine – Unleashed on Melbourne!

The next generation of Australia’s First Families of Wine – Unleashed on Melbourne!

The room was set, the wine was chilled and the candle filled jars flickered away as the next generation (Next Genners) of Australia’s First Families of Wine (AFFW)  descended upon Melbourne last Friday night for the first ever Next Genner consumer event –  UNLEASHED! A far cry from the average wine tasting this inaugural event […]

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STYLE OVER SUBSTANCE?

STYLE OVER SUBSTANCE?

Who are we really listening to within the fashion industry? Social media devotees (read; bloggers) once again hijacked the fashion industry at Mercedes Benz Fashion Week Australia, where professional bloggers ruled with their digital weaponry and further blurred the line of traditional journalism and fashion editing. It’s not a newsflash, it’s been happening for a […]

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AFFW Next Gen – Unleashed

AFFW Next Gen – Unleashed

  If you say no to stiff sit down wine tastings then this is the event for you……. First you need to saunter down one of Melbourne’s mysterious laneways to find the hidden door. It is here that you and the ‘Next Genners’ of Australia’s First Families of Wine can relax and enjoy wine the […]

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Australia’s First Families of Wine –  Unlocking their cellars and heading to Brisbane

Australia’s First Families of Wine – Unlocking their cellars and heading to Brisbane

  Australia’s First Families of Wine – Unlocking their cellars and heading to Brisbane   Riding high on the success of 2012 Unlocked masterclasses in Sydney, Australia’s First Families of Wine (AFFW) is back on the road, bringing the wine event of the year to Brisbane. On Monday June 3, the stage will be set […]

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Confessions of a media graduate

Confessions of a media graduate

The communications industry has always been notoriously tough to break in to. It is an extremely competitive sector in which jobs are scarce and the difficultly of securing a position is exacerbated by hundreds of tenacious applicants for a single role.   All throughout our schooling life, we’re taught that going to University to embark […]

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The state of the (PR) nation

The state of the (PR) nation

After an approach from a TV program – which we jumped at – I was lucky enough to spend some time late last week with a TV crew, shooting at one of the restaurants we represent.  Of course, I attended the shoot to make sure the sailing was smooth, reassure and brief our chef who […]

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Melbourne Food and Wine Festival – Let the culinary madness begin!

Melbourne Food and Wine Festival – Let the culinary madness begin!

With the release of the Melbourne Food and Wine Festival last Friday, our office became a flurry of mouse clicking and credit card flailing; foodies all desperate to snag a ticket to one of the incredible events in this year’s new and improved MFWF. We were no different rushing to the office clutching The Age […]

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WENDY EADE OF EADEN SLEEPWEAR TALKS ABOUT HER ‘TOOLS OF THE TRADE

WENDY EADE OF EADEN SLEEPWEAR TALKS ABOUT HER ‘TOOLS OF THE TRADE

Great to see our wonderful Wendy Eade of Eaden Sleepwear in the SMH and the Age Careers Guide this week talking about how the high performance Wicking fabric she uses is her ultimate tool of the trade. 

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Some Christmas cheer from Australia’s First Families of Wine

Some Christmas cheer from Australia’s First Families of Wine

    Following on from recent negative commentary in the media about the state of the Australian wine industry, Australia?s leading wine group, Australia?s First Families of Wine (AFFW) is pleased to respond with some good news. Recently appointed Chairman Mitchell Taylor from Taylors Wines reported that, “As a collective and as individual businesses, AFFW […]

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CLARE VALLEY’S KIRRIHILL WELCOMES A NEW WINEMAKER

CLARE VALLEY’S KIRRIHILL WELCOMES A NEW WINEMAKER

CLARE VALLEY’S KIRRIHILL WELCOMES A NEW WINEMAKER Hamish Seabrook takes the reins   Kirrihill Wines, from South Australia’s Clare Valley, continues to build upon an already strong history of producing quality wines, with the appointment of head winemaker Hamish Seabrook.  No newcomer to the Australian winemaking scene, Hamish joins the Kirrihill team armed with a […]

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AFFW Pre-Vintage News Bulletin

AFFW Pre-Vintage News Bulletin

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