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The next generation of Australia’s First Families of Wine – Unleashed on Melbourne!


The room was set, the wine was chilled and the candle filled jars flickered away as the next generation (Next Genners) of Australia’s First Families of Wine (AFFW)  descended upon Melbourne last Friday night for the first ever Next Genner consumer event –  UNLEASHED!

A far cry from the average wine tasting this inaugural event had a funky laneway bar, a great DJ and sumptuous food providing the backdrop to over 25 wines being tasted by an eclectic mix of wine lovers.

With not a tasting table or brochure in sight, it was up to the Next Genners to chat, mingle and subtly educate these eager young wine lovers about their family story and wines of choice for the night. The sounds of laughter and constant flash of smart phone cameras was a testament to how well the night was progressing. 

With the Next Genners from Brown Brothers (Katherine, Emma and Caroline) claiming it was ‘Prosecco time’ and Jim Barry’s next generation (Tom and Sam) sharing their hipster winemaking wisdom, there was a perfect balance of technical talk and storytelling going on in the room.

Henschke saw all three Next Genners (Johann, Andreas and Justine) join the event and they even brought some special surprise wines on the night!  And there was more than one pleasantly surprised palate when Campbells (Jane and Jules) showed off their Sparkling Shiraz.

The rest of the team; De Bortoli (Kate and Sally Webber), Howard Park (Richard and Nat Burch), Tahbilk (Hayley Purbrick), Tyrrell’s (Chris) and Yalumba (Lucy and Georgie Hill Smith) worked the room making sure everyone from the wine novice to the wine afficionado felt  at home.

Twitter was alight with hashtags and conversation with Instagram a veritable feast of wine selfies and the like, playing to the power of social media as the perfect tool to spread the AFFW Next Gen message (#affwnextgen).

With initial nerves well and truly laid to rest the framework is set for the Next Genners to Unleash their love of Australian wine and family stories on other major cities. With requests for the Next Gen show to hit the road, it is safe to say the future of Australian wine looks to be in bright young hands. 


– A special mention to Riedel for supplying the fantastic Swirl stemless glasses – http://www.riedelglass.com.au/riedel/swirl/