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UNLOCKED 2013 – AUSTRALIA’S FIRST FAMILIES OF WINE TAKE BRISBANE BY STORM

 

There was little doubt the Australian wine industry is in safe hands yesterday (June 3) as Australia’s First Families of Wine (AFFW) held its maiden wine tasting masterclass in Brisbane to a sell-out crowd who paid $300 for the privilege of tasting some of this country’s finest museum wines.

 

Hosted by local media identity Rupert McCall, “UNLOCKED” featured the patriarchs of 12 of Australia’s most iconic family owned wineries with a combined 1,200 years of wine making heritage who literally “unlocked” their family cellars and presented the wines they considered the ‘keys’ to their success; some for five generations.

 

AFFW UNLOCKED

 

Then there was the pa ssing of the baton to the next generation of each family when the “Next Genners” took to the stage and presented their vision for the future by presenting their ‘new direction’ wines.

 

AFFW Chairman Mitchell Taylor of Taylors Wines said: “The idea of Australia’s First Families of Wine is to promote our very top premium wines that are the wines we need to promote to be sustainable as an industry in the long term.”

“In Brisbane yesterday we had 12 of the most renowned family winemakers pulling out their greatest wines from their private family cellars, along with the next generation giving the vision for the future,” he said.

 

The group will soon conduct its first Asian tour with a visit to Hong King, Shanghai and Bejing.

 

Mr Taylor said China was a crucial market in which Australia was well placed, with the Chinese culture enamoured by family ownership and a sense of tradition.

 

Australia’s First Families of Wine is made up of Brown Brothers, Campbells, d’Arenberg, De Bortoli Wines, Henschke, Howard Park, Jim Barry Wines, McWilliam’s Wines, Tahbilk, Taylors, Tyrrell’s Wines and Yalumba.

 

The day was broken into two daytime masterclasses for trade and media – CEO’s then Next Genners – and two night time masterclasses – CEO’s then Next Genners – for the public who purchased tickets for $300 per head.

UNLOCKED 2013