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About Us

At Fireworks PR, Promotions & Events we are a team of experienced professionals specialising in lifestyle, the arts, fashion and not for profit sectors. That means innovative fashion, honest food, great wine & spirits, memorable travel, relaxation and other creative industries.

We deliver outcomes in public relations and media strategy; promotions; event management; advertising; brand development and communications; digital media and film production.

Kathy Lane

Kathy Lane

Since 2003

Kathy Lane has over 25 years’ experience in the wine, hospitality and advertising industries including working on a range of high profile, premium global brands, organising launches and events and building media profile for clients. Delivering results is what makes her tick. And a seamless event. She loves her work.
Kathy holds a Diploma in Public Relations, is a member of the Australian Association of Food Professionals (AAFP) and the Wine Communicators of Australia (WCA).

Loves:   Christmas cooking, summer holidays, barbeques, gin and oysters.

Doesn’t love:   Negativity, pomposity, down vibes and bad drivers.


Megan Mitchell

Megan Mitchell

Account Executive
Since 2014

Megan Mitchell joined FireWorks last year after deciding to change career direction  – from property to PR.  And aren’t we the lucky ones! Megan brings a raft of experience and an unflappable demeanour – great for those pressure situations with deadlines looming! Meg has a BA in Behavioural Studies and English at Monash University and just completed her Graduate Diploma of Communications (Public Relations).

Loves:  All things spicy, margaritas, Ray LaMontagne and her recently renovated house.

Doesn’t love: People who delete their email signatures, bad manners & icy pole sticks.



Caz Keck

Caz Keck

Sponsorship & Talent Manager
Since 2015

Caz Keck is the newest member of the FireWorks team. The majority of Caz’s professional experience comes from over 15 year as Tournament Director/Golf Division with International Management Group (IMG).
Caz studied at Monash University and holds a Bachelor of Business (Marketing) degree. She was awarded an Australian Federation of Advertisers Scholarship straight out of Uni which led to a couple of years at one of Melbourne’s preeminent advertising agencies – McCann Erickson. Caz then spent nearly 6 years in the television industry – working for both Grundy Entertainment and Channel 9. Caz has also run her own small boutique business looking after clients like the Portsea Golf Club and the AFL.

Loves:   Her 2 kids, eating out, Champagne with her girlfriends and travelling.

Doesn’t love: Brusels Sprouts & narcissism